Retailers (from department stores to local small businesses) are using shopfront digital signage to drive specific goals like increased foot traffic, sales, improved shopper experience and band recognition. Backed by integrated content management systems (CMS) and data analytics platforms, retailers can track the return on investment of strategically placed & managed digital signage.
With integrated content management systems (CMS), digital displays are remotely managed and updated. This internet based software makes it extremely convenient for businesses with multiple locations or advertising agencies that manage campaigns for multiple clients. CMS has the capacity to facilitate slideshows, scheduled programs, web-views and much more.
Digital displays can support a wide range of content, including images, videos, audio, text and documents through USB and memory card inputs. For more features, CMS software supports the above options along with timer-based programs, web-views, countdowns and more; making digital signage the best choice in any advertising setting.
Interactive elements work by combining touchscreens, sensors, cameras, gestures, and voice commands, depending on the capabilities of the signage system. Retailers can use interactive displays to showcase product catalogs, provide detailed information, offer personalized recommendations, and even enable interactive virtual shopping experiences, such as self-service options, price look-ups, and in-store navigation.
Installing posters in a window might take minutes to complete , but planning and coordination typically take weeks. The artwork goes through creative development, approval and then print. Finally, the posters must be shipped to the site and scheduled to be installed. Top retailers also struggle with something called “compliance” — which measures how much marketing material goes into the right place at the right time. Digital signage alleviates all of the stressors above with a simple 'approve and click' process.
Digital is the environmentally friendly choice compared to traditional printed advertising methods, as paper accounts for 26% of all total waste in landfills. An effective digital display will reduce operating costs for retailers by eliminating shipping expenses, materials, and installation cost. One of the primary reasons billboard companies have converted their big roadside signs to digital is to have the ability to sell and run as many messages as they want off a single billboard; the same applies with store signage.
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